In a remarkable initiative, a Utah-based company is repurposing vacant big-box retail spaces into vibrant pickleball hubs. This innovative approach addresses the growing demand for pickleball courts. It also revitalizes underutilized commercial properties across the state and beyond.
Key Takeaways
- Rapid Growth of Pickleball: The sport has seen a staggering 223.5% increase in players since 2021.
- Utilizing Vacant Spaces: The company, Picklr, is transforming former retail locations into indoor pickleball facilities.
- Franchise Expansion: Picklr is adopting a franchise model to accelerate its growth, with plans for 350 new facilities.
The Rise of Pickleball
Pickleball, a sport that combines elements of tennis and ping pong, has exploded in popularity over the past few years. According to recent reports, it has been the fastest-growing sport in the U.S. for three consecutive years. It is now over 10 million new players joining the ranks in just the last year. This surge in interest has created a pressing need for more playing surfaces, with estimates suggesting a shortfall of at least 25,000 courts nationwide.
The Vision Behind Picklr
Jorge Barragan, an Ogden resident and pickleball enthusiast, founded Picklr alongside his friend Austin Wood. Their mission is to provide high-quality indoor pickleball facilities to meet the increasing demand. Barragan’s journey began in 2015 when he faced long wait times at local courts. This prompted him to explore solutions for the growing pickleball community.
Transforming Big-Box Retail Spaces
Picklr has identified a unique opportunity in the real estate market: the abundance of vacant big-box retail spaces. With many major retailers closing stores, these properties are often left empty for extended periods. Barragan noted that former Bed, Bath & Beyond, Staples, and Sears locations are ideal for conversion into pickleball courts.
- Cost-Effective Renovation: Refurbishing existing buildings is significantly cheaper and faster than new construction, allowing Picklr to save on costs related to HVAC, plumbing, and other necessities.
- Community Support: Local governments are eager to partner with businesses that can revitalize these vacant spaces, bringing foot traffic and new life back to communities.
The Franchise Model
To scale their operations, Barragan and Wood decided to pivot to a franchise model. This strategic move allows them to expand their reach while maintaining the quality and community focus that defines Picklr. They have successfully raised $16 million in funding to support this growth, enabling them to hire a brand specialist and expand their team.
Future Plans and Community Impact
With 350 facilities in the pipeline, Picklr is poised for rapid expansion. The company aims to create a professional environment for players, complete with high-quality amenities and a focus on community engagement. Franchisees, including notable investors like former NFL star Drew Brees, are already on board, with plans for new locations in Indiana, Ohio, and Michigan.
- Membership Options: Picklr offers a 30-day trial pass for $30 and full adult memberships for $109 per month, which include unlimited court access and participation in leagues and clinics.
- Youth Development: The company is also focused on fostering the next generation of players, with aspirations to integrate pickleball into high school and college sports programs.
As Picklr continues to grow, it embodies the spirit of innovation and community engagement, turning vacant spaces into thriving centers for one of America’s fastest-growing sports. Barragan’s enthusiasm for pickleball shines through, as he emphasizes the joy and fun that the game brings to players of all ages.
