Trulieve Serves Up a Smash Hit Partnership with Pickleball Powerhouses
A Game-Changing Alliance in the World of Pickleball
In a move that’s sure to create a buzz both on and off the court, Trulieve Cannabis Corp. has aced a groundbreaking partnership with the Carvana PPA Tour and Major League Pickleball (MLP). This collaboration marks a first in the industry, with Trulieve becoming the pioneer cannabis company to join forces with these pickleball titans.
Serving Up the Details
A Volley of Exciting Events
Trulieve is sponsoring a dozen top-tier pickleball tournaments, kicking off with the CIBC Atlanta Slam in September 2024. The action will continue to sizzle through 2025, with events pepper-potting across Arizona, Florida, and Georgia, bringing the cream of the crop in pickleball to eager fans.
The Carvana PPA Tour: A Powerhouse in Pickleball
Since its 2019 debut, the Carvana PPA Tour has become the big cheese of professional and amateur pickleball circuits worldwide. Above all, with 25 stops across the U.S. and a jaw-dropping 50% surge in player registrations from 2022 to 2023, it’s clear this tour is on fire. The numbers don’t lie – over 275,000 live spectators and a cool 20 million broadcast viewers in 2023 alone. Talk about making a racket!
Major League Pickleball: Where the Stars Align
MLP, now jazzed up as MLP by Margaritaville, is the coolest kid on the block in team-based pickleball. With nearly 100 players spread across 22 teams owned by celebs, and 11 events slated for 10 states in 2024, MLP is serving up a perfect blend of star power and athletic prowess.
The Sweet Spot of this Partnership
Building Bridges and Breaking Barriers
Jacob Cohen, VP of Sales for the United Pickleball Association, couldn’t contain his excitement: “Welcoming Trulieve to the PPA Tour and Major League Pickleball family is a real game-changer. We’re pumped to see where this innovative partnership takes us as we both continue our rapid growth trajectories.”
Trulieve’s game plan? To connect with pickleball aficionados, spread the word about cannabis benefits, and rally behind the athletes in America’s fastest-growing sport. With a whopping 13.6 million players stateside (per the 2024 SFIA report), Trulieve is perfectly positioned to engage fans, reach new crowds, and foster a sense of community through the electric atmosphere of pickleball.
The Winning Shots
- Cannabis Trailblazer: Trulieve leads the pack as the first cannabis company to partner with these pickleball powerhouses.
- Event Extravaganza: 12 high-octane events, starting with a bang at the CIBC Atlanta Slam.
- Star-Studded Lineup: Featuring 150 of the world’s best players, plus meet-and-greets and clinics for fans.
- Community Champion: On a mission to educate fans about cannabis benefits while fueling pickleball’s explosive growth.
Game, Set, Match
Trulieve’s alliance with the Carvana PPA Tour and Major League Pickleball is nothing short of a grand slam. It’s a perfect pairing of two booming industries – cannabis and pickleball – set to create waves of excitement and opportunity. As the exclusive cannabis sponsor, Trulieve is poised to make a lasting impact, connecting with athletes, enlightening spectators, and championing the crème de la crème of America’s hottest sport.
Ready to get in on the action? Snag tickets, catch live streams, and get the lowdown on upcoming Carvana PPA Tour and MLP by Margaritaville events at ppatour.com and majorleaguepickleball.net. For a peek into Trulieve’s world of legal cannabis products and brands, pop over to Trulieve.com.
- Get the scoop on the Carvana PPA Tour at ppatour.com.
- Check out the Major League Pickleball action at majorleaguepickleball.net.
